Director of Marketing & Partner Development at Tru Optik Data Corp
Stamford, CT, US
The Director of Marketing will drive external messaging, PR, positioning, creative, online presence, events and content. S/he will be responsible for crafting both acquisition and lifecycle marketing strategies for segmenting, targeting, and communicating with customers to build awareness, attract new customers and increase retention. Tru Optik is a fast-paced startup environment, where we value team members that can apply past knowledge, but think out of the box and look for creative ways to solve complex problems.





Duties



 Messaging of products and solutions, value proposition to customers and the overall company strategy/mission

 Work collaboratively with internal teams to generate go-to-market strategy, demand generation and other marketing solutions

 Prepare corporate collateral, presentations, and assets

 Provide solid marketplace feedback and identify opportunities that enhance product marketing and revenue

 Represent company at marketing and advertising events





Highlights



 Working for a rapidly growing start up with room for advancement

 Incentive stock options package

 401K with company match

 Generously subsidized employee and family health insurance

 Diverse and inviting work environment

 24/7 snacks and beverages and company wide lunch weekly!





Required Experience



 5+ years experience of marketing experience

 BS or BA at a minimum in Marketing, Business or related discipline

 Enterprise SaaS or Media Sales background is a plus

 Lead content marketing strategies for DMP, DSP or other B2B related companies in media and entertainment





Required Talents and Attributes



 Superior communication, presentation and interpersonal skills

 Self-motivation, Drive and Creativity

 Eagerness to work in a rapidly growing startup team

 Strong oral and written communication skills

 Flexible, 10% travel may be required



Tru Optik is a trailblazer in data-driven OTT audience and consumer monetization. Armed with the largest census-level audience measurement of global OTT media consumption and a proprietary tech stack, Tru Optik works with advertisers to publishers and all players in the value chain to bring data to the OTT ecosystem.



Submit a completed resume and cover letter